Retention Marketing Strategist
Turn More Customers Into Repeat Revenue
I help DTC brands increase repeat purchases, customer lifetime value, and retention revenue through smarter lifecycle strategy.
50+ DTC Brands | 4,500+ Campaigns & Flows | $45M+ Email Revenue
Klaviyo & Lifecycle Marketing
TRUSTED BY 100+ eCOMMERCE BRANDS
What I do
Build Better Customer Journeys. Drive More Repeat Revenue.
I help DTC brands turn their existing customer base into more repeat revenue through smarter lifecycle strategy and retention systems.
Lifecycle Strategy
I map the customer journey and identify where better messaging, timing, and segmentation can drive more value.
Klaviyo & Automation
I build and optimize flows, campaigns, and automations that move customers toward their next purchase.
Retention Optimization
I use customer behavior and performance data to improve repeat purchases, engagement, and lifetime value.
How I work
A Simple Process for Building Better Retention
I find the biggest opportunities, prioritize what matters, build the right systems, and improve them over time.
1
Audit & Identify
I review your customer journey, flows, campaigns, and data to find retention gaps.
2
Plan & Prioritize
I identify what to improve first based on customer behavior and revenue potential.
3
Execute & Improve
I turn the strategy into practical changes across Klaviyo, email, SMS, and customer journeys.
4
Optimize & Scale
I track performance, test improvements, and refine the system to drive more repeat revenue.
My Approach
Retention Is More Than Email
I look beyond individual campaigns to build the systems that turn customers into repeat buyers.
Diagnose
I analyze customer behavior, purchase patterns, and performance data to uncover retention opportunities.
Align
I connect messaging, segmentation, flows, campaigns, and customer journeys around the lifecycle.
Build
I turn the strategy into practical Klaviyo, email, SMS, and lifecycle systems built for repeat revenue.
Optimize
I continuously test and refine what consistently drives repeat purchases and customer value.
I don’t just optimize individual emails. I improve the system behind them.
What makes ME different
Why Ron Ochieng.
I’ve spent 7+ years working inside DTC marketing, from email and design to conversion and lifecycle strategy.
That experience taught me that great retention isn’t about sending more emails. It’s about understanding the customer, connecting the right touchpoints, and building systems that make each customer more valuable.
Today, I bring that experience together as a Retention Marketing Strategist, specializing in Klaviyo & Lifecycle Marketing.
I don’t just look at what a campaign is doing. I look at what the customer should do next — and what the system needs to make that happen.
$45M+ Email Revenue | 50+ DTC Brands | 4,500+ Campaigns & Flows
Case Studies
Retention Results From Real DTC Brands
Selected examples of how lifecycle strategy, email, and retention systems have driven measurable results.
How a Skincare Brand Increased Repeat Purchases by 32% with Klaviyo Lifecycle Flows
Strategic lifecycle rebuild that turned one-time buyers into loyal customers through personalized post-purchase and replenishment automations.Read more: How a Skincare Brand Increased Repeat Purchases by 32% with Klaviyo Lifecycle FlowsCase Study
Skincare Brand
Reactivation & Win-Back Automation
Repeat Purchase Rate
How Data-Led Segmentation Doubled Campaign ROI for an Athleisure Brand
A Klaviyo-powered segmentation and design overhaul that transformed batch-and-blast campaigns into personalized, high-performing sends.Read more: How Data-Led Segmentation Doubled Campaign ROI for an Athleisure BrandCase Study
Athleisure Brand
Lifecycle & Replenishment System
Campaign ROI
How a Supplements Brand Recovered 18% of Lost Customers with Automated Win-Back Flows
Retention-focused Klaviyo automations rebuilt the customer journey, recapturing churned buyers and reducing discount dependence.Read more: How a Supplements Brand Recovered 18% of Lost Customers with Automated Win-Back FlowsCase Study
Skincare Brand
Lifecycle & Replenishment System
Repeat Purchase Rate
Selected results from past DTC client work. Brand details are anonymized where required.
WHAT CLIENTS SAY
What It’s Like to Work With Me
Here’s what clients say after working together.
Ron brought a lot of clarity to our emails. He didn’t just design campaigns, he actually thought through what would improve performance. Communication was smooth, everything was delivered on time and felt tailored. Honestly, he felt more like a partner than just someone we hired 🙂
Ron understands how email connects to real business results. He doesn’t just execute, he takes a step back and thinks about what will actually move the needle. That made a big difference for us. Email Marketing suddenly shifted how we did our business. Thank you Ron!
Ron is great to work with, very reliable and knows his stuff. His emails always looked clean and performed well, and he handled everything in Klaviyo without issues. Great communicator too. Would definitely recommend him if you need someone solid for email.
Ron combines creativity and strategy in a way that impresses us. Every time we work together, he delivers and often goes beyond expectations. His ideas have improved our business, and he’s always clear and reliable throughout the relationship. All I can say is thatu003cbru003eI trust his decisions completely.
FREQUENTLY ASKED QUESTIONS
What to Expect Working Together
Let’s get started
Get Your Revenue Review
I work with a limited number of brands focused on improving email performance.
If you’re already running campaigns and flows but know there’s more revenue to unlock, fill out the form below.
If we’re a good fit, I’ll personally get back to you within 24 hours.
Personally reviewed. I’ll respond within 24 hours if it’s a good fit.
My Blog
Insights on Email Performance & Revenue
Why Email Campaigns Don’t Convert — And What’s Actually Breaking Your Revenue
The Real Problem With Email Campaigns That Don’t Drive Revenue Let me tell you something most email…Read more: Why Email Campaigns Don’t Convert — And What’s Actually Breaking Your RevenueCase Study
Signs Your Email Marketing Is Underperforming (Most Brands Miss This)
Here’s something I say to almost every brand I work with for the first time. “Your emails…Read more: Signs Your Email Marketing Is Underperforming (Most Brands Miss This)Case Study
Why Most DTC Email Programs Plateau After Early Growth
Most DTC brands see early success with email marketing — and then quietly hit a wall. At…Read more: Why Most DTC Email Programs Plateau After Early GrowthCase Study
Turn More Customers Into Repeat Revenue
If you’re already acquiring customers but know there’s more value to unlock, let’s find it.
I’ll review your retention setup, identify the biggest opportunities, and show you where to focus first.
No fluff. Just clear, actionable insights.
