Hello I’m
Ron Ochieng
Klaviyo-First Retention Marketing Specialist & Conversion-Focused Designer
I help DTC brands scale smarter—not louder. With 10+ years in Retention Marketing, I design and execute Klaviyo email + SMS strategies that build loyalty, boost ROI, and keep customers coming back. My work has generated $45M+ in revenue across 3,000+ campaigns for 150+ brands.
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What I do
My Services
I build retention systems that drive measurable growth, from lifecycle architecture and design to campaign execution and optimization. Every flow, every send, and every line of copy is crafted to deepen loyalty and maximize ROI.
Email Strategy
Retention starts with strategy. I map out data-driven customer journeys inside Klaviyo, from onboarding to win-back, turning insights into revenue-focused flow architecture.
Email Design
Conversion-focused design that sells. I create clean, on-brand templates built for engagement, deliverability, and visual flow that drives action (not just opens).
Copywriting
Copy that speaks human, not corporate. I write retention-first copy that connects emotionally, moves buyers to act, and keeps your brand voice consistent across every touchpoint.
Automations & Flows
Smart, scalable Klaviyo automations built to increase LTV and reduce churn. Welcome, post-purchase, replenishment, reactivation, engineered to run on autopilot and convert.
Campaign Planning & Optimization
Data-led campaign strategy, testing, and optimization. From segmentation to send cadence, I ensure every campaign moves the revenue needle, not just fills the inbox.
SMS Marketing
Integrated Klaviyo SMS strategies that complement email. Timing, tone, and targeting, crafted to create seamless, high-performing multi-channel retention journeys.
How I work
My Process.
My approach blends data, design, and psychology to uncover what’s holding your retention back, and then build systems that fix it for good.
It’s not guesswork. It’s conversion engineering, powered by Klaviyo.
1
Audit & Diagnose
I dig into your Klaviyo account, data, and performance metrics to identify revenue leaks, engagement gaps, and growth opportunities.
2
Strategy & Architecture
We design a full retention roadmap, flows, campaigns, and triggers mapped to every customer stage for predictable growth.
3
Design & Implementation
High-converting emails and SMS campaigns come to life, visually sharp, brand-aligned, and optimized for deliverability and conversions.
4
Optimize & Scale
Through A/B testing, segmentation, and analytics, I refine your system to keep it performing, scaling profit, not just send volume.
My 4-Step Retention System
The Proven Strategy.
Retention isn’t luck, it’s a repeatable system.
Here’s the framework I use to drive growth for 150+ DTC brands and $45M+ in revenue.
Grow your list with optimized popups, on-site triggers, and irresistible offers. Build audiences ready to buy, not just subscribe.
Turn subscribers into first-time buyers through high-performing Klaviyo flows and campaigns designed to educate, excite, and convert.
Deepen loyalty with smart post-purchase sequences, replenishment reminders, and VIP nurturing that turn one-time buyers into brand advocates.
Use data-led segmentation, lifecycle optimization, and multi-channel strategies (email + SMS) to keep revenue compounding month over month.
Built inside Klaviyo. Backed by data. Simply Designed to convert.
What makes ME different
Why Ron Ochieng.
I’m a Klaviyo-First Retention Marketing Specialist & Conversion-Focused Designer with a decade of experience helping DTC brands grow smarter.
I blend strategy, psychology, and design to build lifecycle systems that turn browsers into buyers and customers into loyal fans. My background in design psychology and retention marketing lets me craft Klaviyo flows and campaigns that don’t just look good, they perform.
This isn’t about sending more emails.
It’s about designing smarter systems that sell long after the first click
$45M+ in revenue. 150+ brands. 3,000+ Klaviyo campaigns — built for retention.
My Completed Projects
Recent Projects
Email Design/ Mobile Optimization
This case study explores how digital branding played a pivotal role in transforming a company’s online presence….Read more: Email Design/ Mobile OptimizationPopup Design/ Privy
This case study highlights the transformation of a tech startup’s online presence through a comprehensive digital design…Read more: Popup Design/ PrivyEmail Campaign Setup/ Klaviyo
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in…Read more: Email Campaign Setup/ Klaviyo
My Blog
Latest Posts
3 Easy Steps to Drastically Improve Your Email Design
A well-designed email can grab attention and encourage more engagement. If your emails look cluttered or unprofessional,…Read more: 3 Easy Steps to Drastically Improve Your Email Design
9 Ways to Improve Your EmailOpen Rates in 9 Days
Getting people to open your emails can be tricky. If your emails aren’t getting opened, they won’t…Read more: 9 Ways to Improve Your EmailOpen Rates in 9 Days
Best ways to personalize youremails in 2022
Personalizing your emails is one of the best ways to engage your audience and increase open rates….Read more: Best ways to personalize youremails in 2022