2.1x

Campaign
ROI

Same list. Smarter sends. Double the return.

+119%

CVR in VIP Segments

Precision targeting beats volume every time.

+33%

A/B Testing Lift

Every send became a learning engine.

Overview

This athleisure brand had a strong product and growing list, but their campaigns were stuck in “batch-and-blast” mode. Every subscriber received the same message, at the same time, with the same offer.

Engagement was falling. Revenue per send was flat. And email felt more like a cost center than a growth channel.

I stepped in to rebuild their campaign engine inside Klaviyo by turning raw data into targeted cohorts and generic emails into high-performing, conversion-focused campaigns that felt personal at scale.

The Challenge

  • One-size-fits-all campaigns across the entire list.
  • Declining open and click rates.
  • Mobile-unfriendly templates with weak CTAs.
  • No structured testing framework.
  • Low revenue per send despite a large audience.

The goal was clear:

Deliverables: Increase campaign ROI without increasing send volume.

My Smart Approach

  • Audience Architecture in Klaviyo
  • Created SKU-based replenishment flows triggered by average consumption timelines (e.g., 25, 45, 60 days post-purchase).
  • Integrated cross-channel reminders (email + SMS) to boost engagement timing.
  • Campaign Framework Rebuild
  • Designed a campaign cadence model:
  • Education → Tease → Launch → Urgency
  • Matched message type to lifecycle stage (new vs returning vs VIP).
  • Introduced send-time optimization by cohort.

  • Conversion-Focused Design Refresh
  • Rebuilt templates for mobile-first reading.
  • Introduced scannable layouts, product-led sections, and bold CTAs.
  • Added dynamic content blocks personalized by segment.
  • A/B Testing Engine
  • Implemented continuous testing across:
  • Subject lines & preview text
  • Hero imagery
  • CTA placement & language
  • Offer framing
  • Used Klaviyo reporting to track CVR and revenue per recipient by segment.

3 Months Results

Final Outcome

By restructuring how campaigns were built and sent inside Klaviyo, this brand shifted from noisy broadcasts to precision-driven communication.

Every message became more relevant. Every send worked harder.
Email stopped being “just another channel” and became a predictable revenue driver.

What changed wasn’t volume, it was intent!

Want to build a retention system like this?

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